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Kapellenhof 5

Packaging

2023

Kapellenhof 5

Packaging

2023

Four wine bottles with collage labels floating among white clouds on a sky-blue background
Four wine bottles with collage labels floating among white clouds on a sky-blue background
Riesling bottle with an ammonite label in front of a large cut-out ammonite and clouds on greenTwo sparkling wine bottles on yellow between cut-out collage figures of a crowned tortoise and a cockatoo in a lace dress

PackagingPrint

Kapellenhof 5, a fifth-generation family winery in Rheinhessen, ties its cuvée series to a bold, collaged visual identity for its labels. Vintage natural-history engravings merge animals, plants, and everyday objects into one surreal creature per wine, paired with bold, condensed display type whose letters overlap and interlock across the label.

Each wine carries its own color within the shared K5 system, giving the series a consistent identity while keeping every bottle distinct.

Services: Illustration, Label Design, Concept & Strategy

Studio
Studio Oeding
Creative Director
Katrin Oeding
Illustration
Beto Val
Rosé and red wine bottles on pink with cut-out collage creatures: an ibis with octopus legs and fish with ornate tails
Sauvignon Blanc label: a parrot-headed figure with pineapple leaves riding a penny-farthing, with a large K5Grauer Burgunder label: a 19th-century portrait of a man wearing a butterfly as a mask, with a large K5
Four small wine bottles with collage labels floating among white clouds on a sky-blue background

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