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Tiger Lily

25hours Hotel Paper Island

2025

Tiger Lily

25hours Hotel Paper Island

2025

Tiger Lily packaging, stickers and bottles spread out on a golden table
Person in a navy apron holding takeaway bags with the printed Tiger Lily logo and stickersNeon sign with a red tiger and a yellow lily in a restaurant window

Visual IdentityPackagingPrint

Tiger Lily, the restaurant at 25hours Hotel Paper Island, pairs bold hospitality with a vibrant visual identity. The project spans corporate design and a packaging system, built around a logo that merges the delicate blossom of the tiger lily with the tiger’s raw symbolism.

A flexible, dynamic design language follows: a wide range of graphic tools and elements recombine continuously, generating new compositions across every application.

Services: Logo Design, Illustration, Merch, Stationery, Store Image, Social Media

Studio
Studio Oeding
Creative Director
Katrin Oeding
Team
Stella Kornfeld, Thabea von Freier, Anna Wank
Photography
Bernd Westphal
Tiger Lily stickers with tiger illustrations and bold lettering
Tiger Lily bill folder with a receipt on a golden surfaceGlass printed with a white tiger
Overview of the Tiger Lily packaging, menus and stationery

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